It’s not about the tech.
It’s all about the talk.
The key to effective technology marketing is knowing when and where to talk about the technology. And the answer is usually: don’t.
And that’s hard. Because that’s exactly what most tech companies love to talk about!
At CfG, we know that growth depends on getting customers to convince themselves that what you’re offering is just what they need. The marketing communications we create are designed to do just that – talk in the language of your customers, pitching the benefits they’ll actually enjoy.